Shift - Thrive

New Year, New Thrive

thrive

At Compass Digital Labs we are unveiling a new version of our Thrive mobile ordering app, featuring an array of improvements designed to further personalize and simplify the experience for diners at corporate cafes.

Thrive lets customers order ahead and pay for their meals so they can skip lines at the register by picking up their orders at a time of their choice. Originally launched in Canada in early 2015, Thrive is being introduced to the U.S. market in 2018 and is expected to be rolled out at some 10+ major corporate locations this year.

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Why did CDL move forward with a full refresh? If you’ve read our previous post on the UX design philosophy, you’ll know that research plays a large role in our thought process when approaching any project, and this update was no exception.

During the redesign, our UX design team collected user feedback and performed testing with current Thrive users to identify potential performance enhancements. The new Thrive features many new enhancements, such as:

  • a simplified registration process that includes using geolocation to aid users in selecting their nearest order site
  • improved navigation and order status awareness
  • Additional ingredient and caloric information for menu items to help users make an informed dining purchase

With this release, we’re validating a whole new approach that allows us to quickly scale to locations across Canada and the United States while still giving us the ability to remain nimble when it comes to subsequent product upgrades and new features for our customers.

We’re excited to unveil Thrive’s new look and features, and we hope you will be, too! Watch this video below to get a glimpse of the new Thrive:


gurbir perhar

Pilar Fernandez , Senior Product Designer

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