This process is only the basic ingredient that can be adapted and flexed as required. It is variations of this process that can ultimately lead to innovation and disruptive ideas. This is also something that can be used by non-designers, however, designers bring with them certain superpowers that facilitate innovation.
“Design thinking begins with skills designers have learned over many decades in their quest to match human needs with available technical resources within the practical constraints of business.” - Tim Brown
There is a misconception about designers that needs to be put to rest. Many believe that because designers come from a creative background, they will always have new and interesting ideas. Well, unfortunately, we don't have a magic lamp of ideas, but what we do have is the power to create an environment that breeds innovation.
“Design leads to innovation and innovation demands design.” - Indra Nooyi