Boost Mobile Ordering @ San José State University
For mobile food orders, SJSU had been relying on a publicly-available food ordering app already familiar to many, but after some time it became apparent that the app didn’t offer the needed flexibility. Among other challenges, the app couldn’t accommodate rotational menus, and it created unwanted competition between off-campus and on-campus food options.
Dissatisfied, the university looked elsewhere for a digital partner, this time putting the priority on menu flexibility, ease of use and seamless integration with on-campus food operations.
That led them to choose Boost because of its ability to fill the functional and experiential gaps other solutions couldn’t address.
Introducing a New Way to Order
To generate some buzz for Boost among students and faculty, a series of launch tactics were used:
- Tabling events on campus
- Boost reps on site
- Student brand ambassadors
- Games and swag
- First purchase incentives
- Print and digital signage
- Paid and organic social media
I love that it’s super efficient when you order your food or beverage. Your order will always be ready when you pick it up.Alice, student, San José State University
A little buzz goes a long way! SJSU had a hit on their hands with their new, seamlessly integrated food ordering app: