Late Night Delivery @ University of Utah
Late-night eats, the fuel of productive cram sessions, are a staple of student living. Looking to provide students with easily accessible nighttime food options, the Chartwells team at The University of Utah had extended hours at a couple of on-campus locations. However, they found that foot traffic was very low and the employees were not well-utilized.
Wanting a solution that benefited both students and the business, the University’s Chartwells Marketing team used Boost marketing material to create “a ghost kitchen concept” for late-night delivery. Running the concept out of a dining hall kitchen after hours, Chartwells could now offer students longer service hours and food options available exclusively through delivery on the Boost app.
Ghost Kitchen Tactics
Ghost Kitchens leverage our current physical kitchen spaces to prepare food for virtual brands creating a more extensive culinary offering, reach new customers, and increase profit margins, all while mitigating unnecessary operational expenses.
- Provide food service between 8 PM-12 AM Tuesday-Saturday
- Use only delivery for orders, checkouts stay closed out
- Maximize staffing by having Culinarians run the concept, who help prepare for the next day’s meal service between orders
- Flexibility on menu items based on popularity and feedback
The Ghost Kitchen really brings a new and innovative way for us to grow our dining program. We have learned that it’s an easy way for us to give our students what they want and need.
Thea Evans | District Marketing Manager, Utah & Idaho
Results
By introducing Ghost Kitchens, UofU has provided students with an elevated on-campus experience through late-night food delivery to accessible drop-off locations, resulting in:
